Why you should share your wardrobe (and where to do it!)
How would you like to tap into the best of other people's wardrobes, no matter where in the world you go?
What about making money from some of the items on less-than-high-rotation in your own wardrobe?
Enter the share economy - and the new, environmentally conscious way to consume fashion.
Why spend a lot of money on a new piece when there are so many awesome wardrobes out there just waiting to be shared!
There are so many benefits to sharing our wardrobes.
We're slowing fashion down
Most of us only use something like 20 percent of our wardrobes. I like to think I use more than that, but really, I have clear favourites on high rotation!
By sharing good quality, timeless pieces we already own we will start to slow the fast fashion industry, while still getting that 'new clothing' fix.
We get variety
Sometimes it's just nice to wear something different.
Though we only use 20 percent of our wardrobes, that doesn't stop us thinking we have nothing to wear and hankering for something new.
By borrowing we get that variety without investing in new pieces - plus you can tap into other people's unique finds! Think vintage gems, made-to-order, limited runs, designer pieces...
We use less resources
Fashion is resource intensive. From crops and water, to pesticides, dyes, chemicals, metals, fuel and logistics, there aren't many industries that fashion doesn't touch. So often garments travel to more countries than many people have visited before they even reach the store hanger.
We're doing the planet a thank (doggo reference!) by sharing what already exists, rather than letting it languish in our wardrobes - or worse, ending up in landfill.
We take care of our wallets
Borrowing is so much cheaper than investing in new, quality clothing - especially if you won’t get a lot of wear out of it.
And you have the option to rent out pieces from your own closet - cha-ching!
We're people too!
Just like Airbnb, you can decide how much interaction you and your borrowing partner want.
You may end up bonding over coffee if you meet up for the hand-over, or you might just snag some locals-only travel tips while you're visiting their town.
We pack lighter. Hopefully.
I try to pack as light as I can when I travel - but let's be honest, it doesn't always work.
I see huge potential for travel with the fashion sharing platform: going to London for a week but don't own a woollen coat? Got so many weddings in your social calendar that your own wardrobe just can't keep up?
So where can I rent my wardrobe?
Here are a few places to start if you want to rent from others’ wardrobes, and share your own.
Keep it simple! Join or create a swap group, or list items via Marketplace.
Rent a Dress
This site connects renters and owners together, making it much more affordable to wear an amazing dress when you need it!
Tumnus
This Melbourne-based platform allows you to “Share quality clothing with people in your area”. Yes please!
- Ash