shift Founder

HI, I’M ASH.

I started Shift in 2015 to showcase brands that are putting people and planet first, and to share the better choices we can all make as conscious consumers. Little did I know how many cool things would come with simplifying and consuming less. From saving heaps of cash to working less, focusing more on experiences, and meeting more of ‘my people’ - there are so many benefits to living mindfully that anyone can reach.

With a journalism and public relations background, I love asking the big and nitty gritty questions, getting curious and sharing stories that deserve to be told.

Shift is a look at my own journey as I take small steps to lighten my impact, sharing my wins and learnings, and brands I truly endorse. Shift is a moving word; it’s transition and evolution.

I’m constantly inspired by the people I meet who are shaking up the ‘way things are done’, with circular design, transparency and fairness.

By day I’m a PR, communications and community leader uplifting thousands of small, creative businesses with the amazing independent Australian design market The Finders Keepers, I freelance in communications and I’m a volunteer with Plastic Free Gold Coast.

I’m also working on a digital course on PR for conscious brands - stay tuned!

I have a rescue pup named Apple, I love getting outdoors hiking and exploring, and I’m often found adding to my plant family and trying to grow veggies.